Technical SEO for Healthcare
Security-focused website optimization that improves search rankings, page speed, and user experience while maintaining HIPAA-compliant infrastructure.
Why Technical SEO Matters for Healthcare
Even the best content won't rank if your website has technical problems. Search engines prioritize fast, secure, and accessible websites—and for healthcare, these factors are even more critical.
Technical SEO forms the foundation of your entire digital marketing strategy. Without a solid technical foundation, your content marketing and link building efforts will underperform.
For healthcare websites specifically, technical SEO intersects with security and compliance requirements. A properly configured website protects both your search rankings and your patients' information.
Core Web Vitals Impact
Google uses Core Web Vitals as a ranking factor. We optimize your site to meet these thresholds.
Technical SEO Services
Comprehensive technical optimization for healthcare websites.
Site Speed Optimization
Image compression, code minification, caching, CDN setup, and server optimization to achieve sub-2-second load times.
Mobile Optimization
Responsive design, mobile-first indexing compliance, touch-friendly interfaces, and mobile page speed optimization.
Security Hardening
HTTPS enforcement, security headers, SSL/TLS configuration, and protection against common vulnerabilities.
Schema Markup
Healthcare-specific structured data including MedicalOrganization, Physician, and MedicalProcedure schemas for rich results.
Crawlability & Indexing
XML sitemaps, robots.txt optimization, canonical tags, and crawl budget optimization for efficient indexing.
Accessibility (WCAG)
WCAG 2.1 AA compliance, screen reader optimization, keyboard navigation, and accessibility auditing.
Security-First Technical SEO
For healthcare websites, security isn't just about SEO—it's about compliance and patient trust.
HTTPS & SSL Configuration
Proper SSL certificate setup, HSTS implementation, and secure protocol configuration to protect data in transit and earn Google's trust.
Security Headers
Implementation of Content-Security-Policy, X-Frame-Options, X-Content-Type-Options, and other headers that protect against common attacks.
Form Security
Secure form handling with CSRF protection, input validation, and encrypted submission to protect patient data from the moment it's entered.
Third-Party Script Audit
Review and remediation of tracking scripts, chat widgets, and other third-party tools that may expose PHI or create compliance risks.
Comprehensive Technical Audit
We start every engagement with a thorough technical audit that identifies issues affecting your search visibility, site performance, and security posture.
The audit produces a prioritized action plan with clear recommendations categorized by impact and effort. We then work with your team (or handle it ourselves) to implement the fixes.
Audit Covers:
- Site architecture & URL structure
- Page speed & Core Web Vitals
- Mobile usability
- Security configuration
- Indexing & crawlability
- Accessibility compliance
Audit Report Includes
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Executive Summary
High-level findings for stakeholders
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Prioritized Action Plan
Issues ranked by impact and effort
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Technical Details
Implementation guidance for developers
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Benchmark Metrics
Current performance vs. targets
Ready for a Technical SEO Audit?
Discover the technical issues holding back your healthcare website's search performance. Schedule a free consultation to discuss your needs.